Author: peakmarketing

Atlanta, GA – February 6, 2025 – PeakMade Real Estate is proud to announce that over 30 of its properties have been recognized for outstanding online reputation and customer experience in two prestigious award programs: the 2024 TALi Awards by J. Turner Research and the Reputation.com 800 and 900 Awards.

PeakMade Properties Shine in Inaugural 2024 TALi Awards
J. Turner Research, a leader in resident satisfaction and reputation management, recently announced the winners of its first-ever TALi Awards. Six PeakMade properties secured spots in the Student Top 50, demonstrating excellence in online reputation scores. The recognized properties include:

• #2 Hawks Landing
• #20 Rittenhouse Station 
• #26 698 Prospect
• #32 Noble 2500 
• #35 Wabash Landing 
• #40 The Lyndon

The full list of winners is available on  J. Turner Research’s website.

PeakMade Earns Record-Breaking Top Honors in Reputation.com’s 800 & 900 Awards

PeakMade has received a record-breaking number of properties recognized in Reputation.com’s 2025 awards program. This year, two PeakMade properties achieved the prestigious 900 Award, while 28 properties received the 800 Award—a testament to the company’s dedication to exceptional service and resident satisfaction.

The full list of winners in the real estate category is available on Reputation.com’s website.

“At PeakMade, we strive to set the standard for customer experience,” said Ashly Poyer, SVP of Sales and Marketing. “This achievement is a direct reflection of our team’s dedication to fostering exceptional communities, and we are honored to see their hard work recognized.”

PeakMade has continued to increase their total properties year-over-year in Reputation.com’s 800 and 900 Awards. In 2023 PeakMade had 7 properties earn the prestigious awards and increased this number to 18 in 2024. 

About PeakMade Real Estate

PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company, offering property management, development, and consulting services for conventional multifamily and student apartments.  PeakMade Real Estate was built to execute on strategies consistent with the goals and long-term investment strategies of its partners. When something is PeakMade, it’s not only built upon expertise and experience, it’s built upon a foundation of community. For more information on PeakMade Real Estate, visit www.peakmade.com.

Atlanta, GA – February 4, 2025 – PeakMade Real Estate, a leading diversified real estate, development, and property management company, has announced being awarded management of two properties located throughout New York.

The Hill at Rochester, located at 24 Fairwood Dr, Rochester, NY 14623, is a 362-bed, 183-unit student housing community offering spacious and modern one- to five-bedroom floor plans for students attending Rochester Institute of Technology and the University of Rochester. Each fully furnished apartment features private bedrooms, and residents enjoy best-in-class amenities, including a private shuttle to campus, an on-site fitness center, a spacious clubhouse and game room, and an internet café, all designed to enhance the student living experience.

Block20, located at 100 Herron Dr, Amherst, NY 14228, is a 640-bed, 192-unit student housing community serving students of the University at Buffalo. The community offers fully furnished two- and four-bedroom apartments, each with private bedrooms and bathrooms, full-sized washers and dryers, and high-speed internet. Residents have access to a private shuttle to campus, an on-site fitness center, study lounges and a computer lab, a pet-friendly environment with a community dog park, and a private courtyard, providing both convenience and comfort in a vibrant student living environment.

“Expanding into New York with The Hill at Rochester and Block20 is a testament to the hard work and dedication of our teams,” said Mark Winkelmann, Vice President, Client Services. “Their commitment to delivering strong leasing results and excellent living experiences allows us to grow in new markets. We’re excited to bring our expertise to these communities and build lasting relationships with our residents and partners.”

About PeakMade Real Estate

PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company, offering property management, development, and consulting services for conventional multifamily and student apartments.  PeakMade Real Estate was built to execute on strategies consistent with the goals and long-term investment strategies of its partners. When something is PeakMade, it’s not only built upon expertise and experience, it’s built upon a foundation of community. For more information on PeakMade Real Estate, visit www.peakmade.com.

Innovative Housing Project to Elevate the Student Experience with Cutting-Edge Amenities and Unparalleled Access

MADISON, WI – The University of Wisconsin-Madison is set to redefine student living as Mortenson Development, Inc. (“Mortenson”), Northwestern Mutual Real Estate (“NMRE”) and PeakMade Real Estate (“Peak”) break ground on Theory Madison, an extraordinary student housing community located at the heart of campus life. This transformative project promises to set a new standard for comfort, convenience, and community for Badgers.

Nestled at the iconic intersection of State Street and Lake Street, just steps from UW-Madison, Theory Madison boasts a prime location offering breathtaking views of the Wisconsin State Capitol, Madison’s vibrant downtown, and surrounding lakes. This 12-story tower will feature 213 state-of-the-art units with 717 beds, combining modern design with functionality to meet the evolving needs of students.

A New Era in Student Living
Theory Madison is designed to enrich the academic and social experiences of its residents with thoughtfully curated amenities. These include:

• Expansive rooftop decks for relaxation and social gatherings.
• A 24-hour fitness center to support healthy lifestyles.
• Dedicated study rooms and a podcast room for academic and creative pursuits.
• A pet spa for students with furry companions.
• A vibrant ground-floor clubroom, perfect for community engagement.

Inside the apartments, students will find top-tier finishes such as quartz countertops, hardwood-style flooring, upgraded lighting and cabinetry, and stainless-steel appliances, creating a welcoming and sophisticated home away from home.

Commitment to Sustainability and Accessibility
Theory Madison will achieve LEED Silver certification, showcasing its eco-friendly design and construction. In partnership with the University of Wisconsin Department of Financial Aid, the project also prioritizes accessibility by offering affordably priced beds for qualified students, ensuring inclusivity and opportunity for all.

A Collaborative Vision
This dynamic public-private partnership between Mortenson, NMRE, Peak, and the City of Madison reflects a shared vision for a sustainable, student-focused future.

“Theory Madison will transform student living at UW-Madison, offering an unparalleled blend of location, design, and amenities to foster academic success and personal growth,” said Nate Gundrum, Vice President at Mortenson Development. “This project exemplifies the power of collaboration in achieving community priorities like sustainability, affordability, and economic vitality.”

“Northwestern Mutual is extremely excited to partner with Mortenson and Peak on this journey to provide a best-in-class building for the students at UW-Madison,” said Tom Zale, Vice-President of NMRE.

“This is more than a building—it’s a flagship development for an exceptional institution,” added Jeff Githens, President of Development for PeakMade Real Estate. “We are thrilled to partner with Mortenson to deliver an unmatched living experience for students at UW-Madison.”

Opening Fall 2026
Scheduled for completion in Fall 2026, Theory Madison represents a bold step forward in creating a vibrant, student-centered community that reflects the excellence and innovation synonymous with UW-Madison.

For more information, visit [insert website link].

About Mortenson

Mortenson is a U.S.-based, top-25 builder, developer, and engineering services provider serving the commercial, institutional, and energy sectors. Mortenson’s expanding portfolio of integrated services helps its customers move their strategies forward, ensuring their investments result in high-performing assets. The result is a turnkey partner, fully invested in the business success of its customers.

Mortenson has operations across the U.S. with offices in Chicago, Denver, Fargo, Iowa City, Milwaukee, Minneapolis, Nashville, Phoenix, Portland, Salt Lake City, San Antonio, Seattle, and Washington, D.C. For additional information, visit www.mortenson.com.

About Northwestern Mutual

Northwestern Mutual has been helping people and businesses achieve financial security for more than 165 years. Through a comprehensive planning approach, Northwestern Mutual combines the expertise of its financial professionals with a personalized digital experience and industry-leading products to help its clients plan for what’s most important. With over $627 billion of total assets¹ being managed across the company’s institutional portfolio as well as retail investment client portfolios, more than $36 billion in revenues, and $2.3 trillion worth of life insurance protection in force, Northwestern Mutual delivers financial security to more than five million people with life, disability income and long-term care insurance, annuities, and brokerage and advisory services. Northwestern Mutual ranked 110 on the 2024 FORTUNE 500 and was recognized by FORTUNE® as one of the “World’s Most Admired” life insurance companies in 2024.

Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company (NM), Milwaukee, WI (life and disability insurance, annuities, and life insurance with long-term care benefits) and its subsidiaries. Subsidiaries include Northwestern Mutual Investment Services, LLC (NMIS) (investment brokerage services), broker-dealer, registered investment adviser, member FINRA and SIPC; the Northwestern Mutual Wealth Management Company® (NMWMC) (investment advisory and services), federal savings bank; and Northwestern Long Term Care Insurance Company (NLTC) (long-term care insurance).

¹Includes investments and separate account assets of Northwestern Mutual as well as retail investment client assets held or managed by Northwestern Mutual.

About PeakMade Real Estate

PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company, offering development, property management and consulting services for conventional multifamily and student apartments.  PeakMade Real Estate was built to execute on strategies consistent with the goals and long-term investment strategies of its partners. When something is PeakMade, it’s not only built upon expertise and experience, it’s built upon a foundation of community. For more information on PeakMade Real Estate, visit www.peakmade.com.

Atlanta, GA. – December 18, 2024 – PeakMade Real Estate, a leading diversified real estate, development, and property management company, has announced significant growth in the last 60 days within its student housing portfolio.

This expansion consists of eight communities with a total of 1,744 units, providing more than 5,400 student housing beds. These properties spread nationwide across seven different states including Springfield, MO; Big Rapids, MI; Indianapolis, IN; College Station, TX; Charleston, SC; State College, PA; and Sacramento, CA. Managed on behalf of various institutional clients, this growth underscores PeakMade’s commitment to delivering exceptional student housing solutions nationwide.

These new communities are positioned strategically within their markets to meet the needs of modern students by offering fully furnished apartments, private bedrooms, and shared amenity spaces. These communities feature best-in-class amenities such as fitness centers, resort-style pools, collaborative study areas, and social spaces, all designed to enhance the student living experience.

“This remarkable growth reflects the unwavering dedication and exceptional drive of the entire PeakMade team,” said Mark Winkelmann, Vice President, Client Services. “Our student platform thrives because of the outstanding leaders behind it—leaders who make our lease-ups successful year after year.  We’re thrilled to welcome our newest client partners who recognize the value our teams bring and trust us to deliver equally impressive results for their communities.”

About PeakMade Real Estate

PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company, offering property management, development, and consulting services for conventional multifamily and student apartments.  PeakMade Real Estate was built to execute on strategies consistent with the goals and long-term investment strategies of its partners. When something is PeakMade, it’s not only built upon expertise and experience, it’s built upon a foundation of community. For more information on PeakMade Real Estate, visit www.peakmade.com.

PeakMade Real Estate Announces the Promotion of
Constance Campbell to Regional Vice President

Atlanta, GA. – October 1, 2024 – PeakMade Real Estate, a leading diversified real estate development and property management company, announced today the promotion of Constance Campbell to Regional Vice President.

In Constance’s new role, she will lead a team of regional managers that oversee student properties throughout the United States. Constance began her career in student housing 19 years ago and has been with PeakMade for nearly 12 years. Prior to her promotion, she was Director of Operations Integration and Analytics where she played a key role in BI reporting, established retail policy for the organization, and was a driving force behind the integration of the Canadian portfolio into the PeakMade platform. Prior to being a director, she was a Regional Manager for 8 years and was awarded the Regional Manager of the Year award in 2020 and the Associate of the Year award in 2022. Constance is also active in various Peak programs like LiveWell, a program focused on health and wellness, and Project Apollo, a committee focused on innovation at PeakMade.

“I am thrilled with what this new role represents and excited for this opportunity to drive growth and foster collaboration across our teams,” said Constance Campbell, Regional Vice President. “I am grateful for the support of my colleagues and mentors who have guided me along this journey. Together, I look forward to achieving new heights and delivering exceptional results for our clients, our people, and communities.” 

Constance will report directly to Mandy Elmore, Senior Vice President of Operations, in her new role.

“I am incredibly excited for this new chapter in Constance’s career.  She is a hard-working, strategic problem-solver, and dedicated leader who truly embodies the Peak culture,” said Mandy Elmore, Senior Vice President of Operations at PeakMade Real Estate. “She was instrumental in driving key operational initiatives and fostering team growth, and she brings a level of insight and leadership to her new role as Regional Vice President that will leave a lasting legacy within the organization.”

About PeakMade Real Estate

PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company, offering property management, development, and consulting services for conventional multifamily and student apartments.  PeakMade Real Estate was built to execute on strategies consistent with the goals and long-term investment strategies of its partners. When something is PeakMade, it’s not only built upon expertise and experience, it’s built upon a foundation of community. For more information on PeakMade Real Estate, visit www.peakmade.com.

Atlanta, GA. – August 20, 2024 – PeakMade Real Estate, a leading diversified real estate, development, and property management company, has announced growth in the expanding co-living sector of their multifamily portfolio. This expansion consists of six communities with over 800 units offering more than 1,400 individually-leased co-living bed spaces. These communities span across 5 major U.S. metropolitan cities including New York City, Chicago, Los Angeles, Houston, and Miami. Managed on behalf of eight different clients, this growth reflects PeakMade’s commitment to expand and diversify its portfolio of managed multifamily communities.

Co-living developments focus on communal living arrangements aimed towards young professionals, adopting the student housing by-the-bed leasing structure with a greater emphasis on shared amenity spaces. PeakMade’s co-living developments offer fully furnished apartments and private bedrooms with shared amenity packages that include pools, gyms, rooftop lounges, and co-working spaces.

“Our experience and success with individual leasing uniquely positions PeakMade as a leading operator in the co-living sector of multifamily housing, as these renters likely have been residents at our student housing communities not too long ago,” said Sam Owens, Regional Vice President overseeing PeakMade’s multifamily portfolio. “This growth is a testament to our experience understanding this asset class, as well as these renters, and I’m thrilled to be given so much opportunity to create value for our new client partnerships and expand our portfolio.”

“These Class A assets are strategically designed to offer exceptional value without compromising on quality, which is on the minds of all our renters across the country, “ added Chris Warner, Director of Client Services.  “We are excited to continue to grow in this space and further cement PeakMade as a premier operator for these types of assets.”  

About PeakMade Real Estate

PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company, offering property management, development, and consulting services for conventional multifamily and student apartments.  PeakMade Real Estate was built to execute on strategies consistent with the goals and long-term investment strategies of its partners. When something is PeakMade, it’s not only built upon expertise and experience, it’s built upon a foundation of community. For more information on PeakMade Real Estate, visit www.peakmade.com.

ATLANTA, GA – March 21, 2024 – PeakMade Real Estate (“Peak”) has announced international expansion into the Canadian market, after having been awarded management assignments for four  properties totaling 1,500+ beds throughout the province of Ontario. This is PeakMade’s first international venture and represents a continued focus on expanding its property management platform into new markets.

“The expansion into the Canadian market has been the realization of a long-term strategy. We are excited to bring the Peak management culture and approach to a new market that we believe has great opportunity. We’re also thrilled to welcome our Canadian team to the Peak family.” said Casey Petersen, Chief Operating Officer.

PeakMade began strategically transitioning its Canadian portfolio throughout the last four months, beginning with Geo Central, a 554-bed new development community located in Kingston, ON., serving the students of Queens University. Geo will utilize geothermal energy to reduce greenhouse gas emissions produced by the building by over 70 percent, which also lowers the utilities cost for all of its residents. The project is currently leasing and will open its doors to new residents on May 1st.

PeakMade also transitioned two additional Kingston properties in late Q4 of 2023: Unity Point, comprised of 309 total beds, and Unity Place, comprised of 350 beds. Both are located in downtown Kingston and just steps from Queens University and Kingston General Hospital.

Finally, PeakMade’s most recent Canadian transition, Avant, is located in downtown Toronto. The 342-bed property is directly across from Toronto Metropolitan University.

The PeakMade Canada platform has a dedicated management team led by Keith Long, Vice President, Canada.  Keith joined Peak with over 25 years of experience in student housing in the US and Canada, and has previous experience developing a student housing platform in Canada to over 8,000 beds in prior roles.

“I am very excited to bring Peak’s industry leading platform and award-winning Sales and Marketing approach to Canada with these initial amazing properties in Toronto and Kingston,” said Keith Long, Vice President, Canada.  “We see a lot of opportunities from coast to coast and are very excited about the future of student housing in Canada.”

PeakMade anticipates adding an additional 340 beds to their Canadian student housing portfolio over the next several months, and is actively building a pipeline of additional opportunities.

About PeakMade Real Estate

PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company, offering property management, development, and consulting services for conventional multifamily and student apartments.  PeakMade Real Estate was built to execute on strategies consistent with the goals and long-term investment strategies of its partners. When something is PeakMade, it’s not only built upon expertise and experience, it’s built upon a foundation of community. For more information on PeakMade Real Estate, visit www.peakmade.com.

ATLANTA, GA. | March 18, 2024 – PeakMade Real Estate (“Peak”) and Blue Vista Capital Management (“Blue Vista”) have successfully completed the construction and opening of Theory Gainesville’s second phase near the University of Florida. The 532-bed first phase completed ahead of schedule and welcomed its first residents in August 2023.  The additional 329-bed second phase welcomed its first residents in January 2024.  With the completion of both phases, Theory Gainesville is now a 298 unit/861-bed community.

The property offers studios through 5-bedroom apartment homes and townhomes that come fully furnished with market leading features and finishes.  The property’s robust amenity package includes a state-of-the-art roof-top fitness center, a roof-top pool with outdoor jumbotron theater, an academic lounge with individual and group study rooms, podcast rooms, a large club room, multiple outdoor courtyards, and ample parking.

Theory Gainesville is ideally located within a few blocks of the University of Florida campus and the University Avenue corridor providing convenient access to UF and downtown Gainesville.  The property is over 95% occupied in phase 1 and is over 80% pre-leased for phase 1 and 2 for the 2024-2025 academic year.

“Theory Gainesville is a great addition to the University of Florida off-campus housing market and a tremendous execution of an on-time and on-budget delivery,” commented Jeff Githens, President of Development.

“The completion of the final phase of Theory Gainesville represents the culmination of years of effort to bring this project to fruition, in partnership with the PeakMade team, with whom we have now successfully partnered with for well over a decade on student housing developments all across the country,” said Jason Schwartz, Managing Principal and Co-Head of Equity Group at Blue Vista Capital Management. “We are deeply grateful to Jeff and the rest of the team for persevering through an always eventful development process to ultimately deliver such a stunning institutional property into the Gainesville market.”

About PeakMade Real Estate

PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company, offering property management, development, and consulting services for conventional multifamily and student apartments.  PeakMade Real Estate was built to execute on strategies consistent with the goals and long-term investment strategies of its partners. When something is PeakMade, it’s not only built upon expertise and experience, it’s built upon a foundation of community. For more information on PeakMade Real Estate, visit www.peakmade.com.

About Blue Vista

Blue Vista is a Chicago-based investment management firm focused on helping investors maximize returns through best-in-class real estate equity and credit strategies across the risk-return spectrum. Blue Vista offers investors the benefits of a vertically integrated platform, complementary strategies managed by experienced teams, and deep expertise as an owner, operator and lender across all property types and various markets in the U.S. and Canada. Since its inception in 2002, the firm has invested over $13.3 billion in total capitalization, with the goal of challenging the status quo, setting high standards and bringing a relationship-based, client-focused approach to real estate investing. For more information, please visit https://bluevistallc.com/.

ATLANTA, GA – December 15, 2023 – PeakMade Real Estate, a leading diversified real estate development and property management company announced the promotion of Sam Owens to Regional Vice President of Multifamily Operations.

In her role new role, Sam will be responsible for overseeing all property operations and client relations for PeakMade’s multifamily vertical while supporting a portfolio of Regional Managers. Sam Owens has been with Peak for over 12 years beginning her career as a part-time leasing consultant.  Throughout her career she has served in several on-site leadership roles including Leasing Manager, Assistant Manager, and multiple Property Manager positions. She transitioned to our Client Services team as a Business Development Analyst before her most recent role as Regional Manager for three years supporting operations for a portfolio of student properties. She has received numerous awards while at PeakMade including the President’s Award, Property Manager of the Year, and Associate of the Year.

“My trajectory over the last 12 years is a testament to how strongly we forge relationships at Peak, both with our teams and our clients,” said Sam Owens. “I wouldn’t be so fortunate to make this next move without everything these partners and peers taught me and the trust they empowered me with to produce results. I’m thrilled to add to our growing momentum in the multifamily platform and look forward to establishing ourselves as an industry leader in that sphere.”

“I am truly excited about the next chapter of Sam’s Peak story. Sam is a smart, process-driven, strategic problem solver who has excelled in each role she’s had in the organization,” said Casey Petersen, Chief Operating Officer at PeakMade Real Estate. “Most importantly, Sam is a leader who embodies the Peak Mindset of People Matter Most. I’m confident that will allow us to continue to attract and retain the best professionals in the business and build deeper relationships with our clients and partners. Sam will play a crucial role as we continue to grow and drive value for our multifamily platform.”

ABOUT PEAKMADE REAL ESTATE

PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company, offering property management, development, and consulting services for conventional multifamily and student apartments.  PeakMade Real Estate was built to execute on strategies consistent with the goals and long-term investment strategies of its partners. When something is PeakMade, it’s not only built upon expertise and experience, it’s built upon a foundation of community. For more information on PeakMade Real Estate, visit www.peakmade.com.

       

Atlanta, GA – December 6, 2023 –Multi-Housing News has announced PeakMade Real Estate as a recipient of two awards during its 17^th annual Excellence Awards ceremony that took place on November 30^th hosted at Resource Furniture in New York City. The awards honor the year’s most outstanding multifamily developments, business strategies, and professionals with over 80 awards given across 34 different categories.

PeakMade received a Gold Award for Best Development and Design, Student Housing for its successful new development Theory U District, located in Seattle, Washington. Theory U District provides a differentiated living experience to University of Washington students at a premier location near University Way Northeast (“The Ave”), the University of Washington’s Greek Row, and the new U District light rail station.

“We are very honored to be recognized by MHN for Theory U District and credit our development team and design partner, Ankrom Moisan, for conceiving and delivering an exceptional project,” said Jeff Githens, President of Development at PeakMade Real Estate.

PeakMade also received a silver award for Best Marketing Campaign for the 2022 annual student leasing campaign, Happy Place, that leveraged focus group feedback to build and design a campaign that resonated with today’s student renters resulting in a record-breaking lease-up for 2023.

“It’s so rewarding to be recognized for our Happy Place campaign. We reimagined our strategy with this campaign using customer feedback from our annual focus groups and the results were incredible,” said Ashly Poyer, Vice President of Sales and Marketing. “Our Happy Place campaign covered the full customer cycle from lead gen to move-in and renewal marketing to create a seamless experience.”

About PeakMade Real Estate
PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company, offering property management, development, and consulting services for conventional multifamily and student apartments. PeakMade Real Estate was built to execute on strategies consistent with the goals and long-term investment strategies of its partners. When something is PeakMade, it’s not only built upon expertise and experience, it’s built upon a foundation of community. For more information on PeakMade Real Estate, visit www.peakmade.com.

About Multi-Housing News

Multi-Housing News is the leading integrated resource for executives and companies that own, invest in, develop, manage and/or market multifamily real estate. MHN reports on critical news, trends and issues in real estate markets across the U.S. as well as those that affect the industry nationally. MHN also offers marketing tips, case studies, executive interviews, data, guest columns from industry experts, as well as access to reports and data analysis from Yardi Matrix.For more information on PeakMade Real Estate, visit www.multihousingnews.com.