PeakMade Real Estate Awarded 2 Multi-Housing News Excellence Awards

       

Atlanta, GA – December 6, 2023 –Multi-Housing News has announced PeakMade Real Estate as a recipient of two awards during its 17th annual Excellence Awards ceremony that took place on November 30th hosted at Resource Furniture in New York City. The awards honor the year’s most outstanding multifamily developments, business strategies, and professionals with over 80 awards given across 34 different categories.

PeakMade received a Gold Award for Best Development and Design, Student Housing for its successful new development Theory U District, located in Seattle, Washington. Theory U District provides a differentiated living experience to University of Washington students at a premier location near University Way Northeast (“The Ave”), the University of Washington’s Greek Row, and the new U District light rail station.

“We are very honored to be recognized by MHN for Theory U District and credit our development team and design partner, Ankrom Moisan, for conceiving and delivering an exceptional project,” said Jeff Githens, President of Development at PeakMade Real Estate.

PeakMade also received a silver award for Best Marketing Campaign for the 2022 annual student leasing campaign, Happy Place, that leveraged focus group feedback to build and design a campaign that resonated with today’s student renters resulting in a record-breaking lease-up for 2023.

“It’s so rewarding to be recognized for our Happy Place campaign. We reimagined our strategy with this campaign using customer feedback from our annual focus groups and the results were incredible,” said Ashly Poyer, Vice President of Sales and Marketing. “Our Happy Place campaign covered the full customer cycle from lead gen to move-in and renewal marketing to create a seamless experience.”

About PeakMade Real Estate
PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company, offering property management, development, and consulting services for conventional multifamily and student apartments. PeakMade Real Estate was built to execute on strategies consistent with the goals and long-term investment strategies of its partners. When something is PeakMade, it’s not only built upon expertise and experience, it’s built upon a foundation of community. For more information on PeakMade Real Estate, visit www.peakmade.com.

About Multi-Housing News

Multi-Housing News is the leading integrated resource for executives and companies that own, invest in, develop, manage and/or market multifamily real estate. MHN reports on critical news, trends and issues in real estate markets across the U.S. as well as those that affect the industry nationally. MHN also offers marketing tips, case studies, executive interviews, data, guest columns from industry experts, as well as access to reports and data analysis from Yardi Matrix.For more information on PeakMade Real Estate, visit www.multihousingnews.com.

PeakMade Real Estate Announces Major Growth in Student and Multifamily

Atlanta, GA. – November 15, 2023 – PeakMade Real Estate, a leading diversified real estate development, and property management company, has announced continued growth in their student and multifamily verticals with the addition of 10 new student communities totaling over 6,500 additional beds and 4 new multifamily communities totaling over 500 additional units.  These communities span across 9 states to include California, Georgia, Florida, Nevada, Pennsylvania, South Carolina, Texas and Virginia. Managed on behalf of 14 different clients, the growth reflects PeakMade’s commitment to expand and diversify its portfolio of managed communities into both the student and the multifamily sectors.

The growth in student housing consists of 5 operational communities and 5 new development lease-ups, while the multifamily growth consists of 2 operational communities and 2 conventional lease-ups with a focus on markets with healthy fundamentals, along with clients who see the value in a boutique approach to management.

“We’re thrilled with the opportunity to expand the Peak brand to new markets and new clients. This explosive growth is a direct function of our teams’ ability to continue to deliver market-leading performance while ensuring the highest levels of resident and client satisfaction,” said Casey Petersen, Chief Operating Officer. “We are confident that this strategy will continue to differentiate the Peak platform in the marketplace, and we are very excited about future.”

 

About PeakMade Real Estate

PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company, offering property management, development, and consulting services for conventional multifamily and student apartments.  PeakMade Real Estate was built to execute on strategies consistent with the goals and long-term investment strategies of its partners. When something is PeakMade, it’s not only built upon expertise and experience, it’s built upon a foundation of community. For more information on PeakMade Real Estate, visit www.peakmade.com.

PeakMade Real Estate Shares Ronald McDonald House Charities End-of-Year Impact Report

   

Atlanta, GA. Thursday, October 19, 2023 – Peak Cares, the philanthropy arm of PeakMade Real Estate, recently shared the Ronald McDonald House Charities (“RMHC”) End-of-Year Impact Report showcasing their continued partnership with the charitable non-profit organization.  RMHC programs allow parents who are far from home to stay close to their hospitalized child and benefit from the comforts of home without incurring hotel and food expenses.

 

PeakMade has sponsored a guestroom at the house near Children’s Healthcare of Atlanta’s Egleston Hospital for the past six years, and within the last year, PeakMade’s sponsorship has supported 19 families, provided over 320 nights of rest, and helped save families over $108,205 in costs.  Most of the supported families came from PeakMade’s home state, Georgia, while also providing support to families from 3 other states.

‘Many Peak team members have had the privilege of spending quality time at our local Ronald McDonald House over the past six years,” said Jennifer Hill, Peak Cares team member and Chief People Officer and General Counsel at PeakMade Real Estate. “It has been a joy to come together to make a meal, bake treats, or wrap and deliver gifts for this very special home.”

PeakMade Real Estate’s partnership with the Ronald McDonald House Charities began in 2017 and has continued to be supported by the Peak Cares team, a volunteer-led employee group that focuses on creating opportunities for team members to give back to their communities by partnering with various charitable organizations annually.

In addition to PeakMade’s partnership to RMHC, Peak Cares has also organized annual charity events and supported Feeding America;  It’s On Us; the Susan G. Komen Foundation; the Cystic Fibrosis Foundation; and other organizations around the country.

ABOUT PEAKMADE REAL ESTATE

PeakMade Real Estate, based in Atlanta, GA, is a vertically integrated, diversified real estate development and property management company, operating multiple brands for management, development, and advisory services for multifamily, student, and build-to-rent communities.

ABOUT PEAK CARES

Peak Cares is a volunteer-led employee group that focuses on creating opportunities for PeakMade team members  to give back to their communities. Peak Cares has long-standing partnership with Ronald McDonald House Charities that began in 2017, and continues to support other charitable organizations like the Susan G. Komen Foundation, Feeding America, the Cystic Fibrosis Foundation and It’s On Us.  Peak Cares also hosts annual campaigns: Clean Out for A Cause, focused on donating personal items during move-out season, and the Do Good Campaign, focused on supporting a charitable organization in partnership with Peak’s DEI Council, The Peak Link.

PeakMade Real Estate Opens Theory Gainesville Near The University of Florida

PeakMade Real Estate Opens Theory Gainesville near the University of Florida

ATLANTA, GA. | September 26, 2023 – PeakMade Real Estate (“Peak”) and Blue Vista Capital Management (“Blue Vista”) recently opened the first phase of Theory Gainesville near the University of Florida (“UF”) in Gainesville, Florida.  The 532-bed first phase completed ahead of schedule and welcomed its first residents in early August 2023.  Upon completion of the second phase of the project, Theory Gainesville will contain a total of 861 beds in 298 units.

The property offers studios through 5-bedroom apartment homes and townhomes that come fully furnished with market leading features and finishes.  The property’s robust amenity package includes a state-of-the-art roof-top fitness center, a roof-top pool with outdoor jumbotron theater, an academic lounge with individual and group study rooms, podcast rooms, a large club room, multiple outdoor courtyards, and ample parking.

Theory Gainesville is ideally located within a few blocks of the UF campus and the University Avenue corridor providing convenient access to UF and downtown Gainesville.

“We are very excited to be a part of the Gainesville community with a well-conceived student apartment community to serve the growing enrollment of the University of Florida.” commented Jeff Githens, President of Development

“We’ve worked closely with Peak to deliver a modern student living experience with close proximity to the campus, University Avenue and downtown Gainesville entertainment and amenities, and we look forward to welcoming University of Florida students to Theory Gainesville,” said Jason Schwartz, Managing Principal at Blue Vista Capital Management.

About PeakMade Real Estate

PeakMade Real Estate is an institutional-grade development and property management company based in Atlanta, Georgia, focused exclusively on the student housing industry. The companies’ experienced professionals offer an unmatched ability to execute on strategies consistent with the goals and long-term investment strategies of its partners. The Company has developed over 17,000 beds of purpose-built student housing, and have managed an average of 55,000 beds annually, with a combined valuation of more than $3.5 billion for investors nationwide, making them one of the largest private student operators in the United States.

About Blue Vista

Blue Vista is a Chicago-based investment management firm focused on helping investors maximize returns through best-in-class real estate equity and credit strategies across the risk-return spectrum. Blue Vista offers investors the benefits of a vertically integrated platform, complementary strategies managed by experienced teams, and deep expertise as an owner, operator and lender across all property types and various markets in the U.S. and Canada. Since its inception in 2002, the firm has invested over $13.0 billion in total capitalization, with the goal of challenging the status quo, setting high standards and bringing a relationship-based, client-focused approach to real estate investing. For more information, please visit https://bluevistallc.com/.

PeakMade Real Estate Opens Theory Interlock Near Georgia Tech

PeakMade Real Estate Opens Theory Interlock Near Georgia Tech

ATLANTA, GA. | September 20, 2023 – PeakMade Real Estate (“Peak”) and Blue Vista Capital Management (“Blue Vista”) have opened Theory Interlock near the Georgia Tech campus in Atlanta, Georgia.  The 674-bed property was completed ahead of schedule and welcomed the Georgia Tech football team as its first residents on July 31, 2023.  Theory Interlock represents the second student apartment development by Peak and Blue Vista in the Georgia Tech market.

The property offers studios through 5-bedroom apartment homes and townhomes that come fully furnished with market leading features and finishes.  The property’s robust amenity package includes a state-of-the-art roof-top fitness center, a roof-top pool with outdoor jumbotron theater, an academic lounge with individual and group study rooms, podcast rooms, a large club room, two outdoor courtyards, and ample parking.

Theory Interlock is part of Interlock Tower, the second phase of the mixed-use district in Atlanta’s West Midtown neighborhood near Georgia Tech. The Interlock is home to over 200,000 square feet of technology-focused office space, over 100,000 square feet of retail, grocery, and restaurant space, 349 luxury conventional apartments, 70 single family townhomes, and a 161-room Bellyard Hotel.

“Theory Interlock is a one-of-a-kind student apartment community that combines a great residential and amenity program with the conveniences of West Midtown’s premier mixed-use destination in The Interlock.” commented Jeff Githens, President of Development.

“We are excited to open our doors to Georgia Tech students with what we believe to be a unique living experience in a market-leading location that allows access to both the university and one of Atlanta’s most popular neighborhoods,” said Jason Schwartz, Managing Principal at Blue Vista Capital Management.

About PeakMade Real Estate

PeakMade Real Estate is an institutional-grade development and property management company based in Atlanta, Georgia, focused exclusively on the student housing industry. The companies’ experienced professionals offer an unmatched ability to execute on strategies consistent with the goals and long-term investment strategies of its partners. The Company has developed over 17,000 beds of purpose-built student housing, and have managed an average of 55,000 beds annually, with a combined valuation of more than $3.5 billion for investors nationwide, making them one of the largest private student operators in the United States.

 About Blue Vista

Blue Vista is a Chicago-based investment management firm focused on helping investors maximize returns through best-in-class real estate equity and credit strategies across the risk-return spectrum. Blue Vista offers investors the benefits of a vertically integrated platform, complementary strategies managed by experienced teams, and deep expertise as an owner, operator and lender across all property types and various markets in the U.S. and Canada. Since its inception in 2002, the firm has invested over $13.0 billion in total capitalization, with the goal of challenging the status quo, setting high standards and bringing a relationship-based, client-focused approach to real estate investing. For more information, please visit https://bluevistallc.com/.

About SJC Ventures

Founded in 2007, SJC Ventures is a privately held, full-service developer of premier mixed-use, grocery-anchored, and multifamily assets throughout the eastern United States. The firm’s focus is serving its clients, partners, and stakeholders to create successful projects that excite, engage, and enhance the communities in which they are located. SJC continues to build on its long, successful track record as the proven leading development platform of choice for many retailers, capital partners, municipalities, and other valued stakeholders. For more information, go to https://sjcventures.com.

PeakMade Real Estate Awarded as 3-Time Recipient of NAA Innovation in Diversity and Inclusion Grant



PeakMade Real Estate Awarded as 3-Time Recipient
of NAA Innovation in Diversity and Inclusion Grant

ATLANTA, GA – September 7, 2023 – PeakMade’s Diversity and Inclusion Council, The Peak Link, was recently awarded the NAA Innovation in Inclusion and Diversity Grant for the third year in a row, demonstrating PeakMade’s continued focus on DEI efforts.  This year’s grant, Fostering Inclusive Excellence and Belonging Through Leadership Skills Cohort Workshop, was submitted as a first phase towards building a workshop that provides direct training to a small group of individuals looking to enhance their DEI development and education. The workshop topics are curated by the participants themselves and is led by a third-party instructor who specializes in DEI development.  In addition, the grant will also continue to support wider expansion of DEI resources to the full organization.

‘The amazing thing about this leadership workshop is that it’s grassroots driven,” said Jennifer Hill, Chief People Officer and General Counsel. “People are committed to putting in the work so they can support others and make a meaningful impact within Peak and their communities.  It is inspiring to see the energy and dedication our teams have shown already and I am thankful that Peak is empowering them to lead our DEI efforts.’

PeakMade’s previous grant submissions included 2021’s IDI grant proposal titled, “Fostering Inclusive Excellence and Belonging Through Intercultural Development Competence”, which expanded PeakMade’s Intercultural Development Inventory Leadership Programs and provided additional support to leaders using intercultural competency assessments and coaching from professional inclusion leaders, and 2022’s IDI grant proposal titled “Fostering Inclusive Excellence and Belonging Through Microlearning Live Training,” submitted to expand PeakMade’s micro-learning platform, Growspace, to provide a 4-week unconscious bias training series to all property managers that completed with a guest speaker from outside the organization.

“Having the opportunity to be a small group facilitator in our most recent grant project was a rewarding experience,” said Casey Petersen, Chief Operating Officer. “I’ve seen first-hand the amazing work that our Peak Link is doing, and I look forward to seeing the impact this grant will have on our organization’s DEI journey.”

ABOUT PEAKMADE REAL ESTATE

PeakMade Real Estate, based in Atlanta, GA, is a vertically integrated, diversified real estate development and property management company, operating multiple brands for management, development, and advisory services for multifamily, student, and build-to-rent communities.

ABOUT THE PEAK LINK

The Diversity and Inclusion Council for PeakMade Real Estate is tasked with promoting and supporting the companies’ vision for a diverse and inclusive community for all associates, customers, and stakeholders. Centered on education, awareness and action, the Council aims to collaborate both internally and externally on new ways to approach issues of equality in areas such as race, ethnicity, religion, gender, and sexual orientation. The council plays an important role in ensuring that Peak is a place where people can learn, feel valued, and be part of the change.

PeakMade Real Estate Announced as 2023 NAA Top Employers Award Winner


PeakMade Real Estate Announced as 2023 NAA Top Employers Award Winner

ATLANTA, GA – May 17, 2023 – The National Apartment Association (NAA) has announced PeakMade Real Estate as a winner of the 2023 NAA Top Employers Awards, which recognize member organizations that foster cultures of collaboration, innovation and hard work. These awards pay tribute to management companies and suppliers from across the rental housing industry that have gone above and beyond to create safe, engaging and caring work environments over the past year.

“From the beginning at PeakMade, People Matter Most has been our number one mindset,” said Bob Clark, Chief Executive Officer at PeakMade Real Estate. “Our strategy has been and will continue to be a focus on having a culture where professionals aspire to work and our teams are treated with the respect they deserve. We are very honored to be recognized by NAA and I would like to take this moment to thank Peak Nation for all that they do for PeakMade.”

“Congratulations to PeakMade Real Estate, your 2023 NAA Top Employers award demonstrates your focus on employees, engagement and performance,” said Bob Pinnegar, NAA President and CEO. “Your employees made it clear — PeakMade cares about, listens to and acts upon the needs and ideas of their employees and is a great place to work. NAA appreciates your efforts in fostering a robust workplace culture and the hard work valuing and engaging your team over the past year.”

Employees and their satisfaction – measured through an anonymous survey – determine the award winners and finalists in each of the four categories. The results of the survey are provided to all nominees to help organizations better understand and recognize employee sentiment.

About PeakMade Real Estate
PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company, offering property management, development, and consulting services for conventional multifamily and student apartments. PeakMade Real Estate was built to execute on strategies consistent with the goals and long-term investment strategies of its partners. When something is PeakMade, it’s not only built upon expertise and experience, it’s built upon a foundation of community. For more information on PeakMade Real Estate, visit www.peakmade.com.

About NAA
The National Apartment Association (NAA) serves as the leading voice and preeminent resource through advocacy, education and collaboration on behalf of the rental housing industry. As a federation of 141 state, local and global affiliates, NAA encompasses over 95,000 members representing more than 11.6 million apartment homes globally. NAA believes that rental housing is a valuable partner in every community that emphasizes integrity, accountability, collaboration, community responsibility, inclusivity and innovation. To learn more, visit www.naahq.org. NAA thanks its strategic partners Lowe’s Pro Supply, Yardi and The Home Depot.

 

 

 

PeakMade Real Estate Announces Growth In Its Multifamily Division With The Addition of Seven Communities

PeakMade Real Estate Announces Growth In Its Multifamily Division With The Addition of Seven Communities

ATLANTA, GA – April 3, 2023 – PeakMade Real Estate, a leading diversified real estate development, and property management company, has announced considerable growth with the recent addition of seven multifamily communities across Florida, Louisiana, and Virginia.  Managed on behalf of 3 different clients, the growth reflects PeakMade’s commitment to expand and diversify its portfolio of managed communities into the multifamily sector.

These properties include both operational and conventional lease-ups with a focus on markets with healthy fundamentals, along with clients who see the value in a boutique approach to management.

“The rapid correction in the real estate market has forced clients to realize that the ‘One size fits all approach’ does not work when the market isn’t booming,” said Chris Warner, Director of Client Services. “Investors need operators that know how to be aggressive and navigate their properties through this time of uncertainty.”

PeakMade Real Estate expanded its platform into multifamily property management in 2020 with the development of the award-winning community, Overlook at St. Gabriel’s, and provides a range of services including property management, asset management, and investment services.

“We’re finding our multifamily clients are needing unique strategies to leverage every resource possible to ensure that their properties are both controlling expenses and leasing to their full potential,” said Mark Winkelmann, Vice President.  “Peak’s hands-on, boutique approach delivers on that promise by ensuring every asset receives the customized performance plan it requires to be successful.”

About PeakMade Real Estate

PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company, offering property management, development, and consulting services for conventional multifamily and student apartments.  PeakMade Real Estate was built to execute on strategies consistent with the goals and long-term investment strategies of its partners. When something is PeakMade, it’s not only built upon expertise and experience, it’s built upon a foundation of community. For more information on PeakMade Real Estate, visit www.peakmade.com.

 

 

 

 

PeakMade Announces Mike Costello as Vice President – People Operations

PeakMade Announces Mike Costello as Vice President – People Operations

ATLANTA, GA – November 7, 2022 – PeakMade Real Estate, a leading diversified real estate development and property management company, announced today the promotion of Mike Costello to Vice President – People Operations.

In his new role as Vice President – People Operations, he will continue to provide oversight to the day-to-day processes for People Operations, while playing a key role in evolving associate engagement and experience for our team members. Mike Costello joined PeakMade in 2013 as an Employee Relations and Compliance Specialist demonstrating proven leadership that led to a promotion to Director of People Operations.  Prior to this role, Mike was Senior Director of People Operations.  Additionally, Mike is an active volunteer on our LiveWell and Peak Cares teams in Atlanta.

“It has been an honor to serve this organization and the people who make it what it is. Each day I am inspired by the creativity, strength, and resilience of our teams,” said Mike Costello. “In my new role I look to continue to listen to and learn from our teams for how we can best support our most important asset – our people – and ground ourselves in a culture focused on inclusion and growth.”

Mike Costello will continue to report to Chief People Officer and General Counsel,  Jennifer Hill, in his new role.

“Mike is knowledgeable in so many areas, but one of the things we love most about Mike is his passion for coaching and for personal and professional development,” said Jennifer Hill. “When I think about our ‘Evolve’ mindset, there is no one better to help guide us with the soft skills necessary to grow & adapt to change.”



About PeakMade Real Estate

PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company, offering property management, development, and consulting services for conventional multifamily and student apartments.  PeakMade Real Estate was built to execute on strategies consistent with the goals and long-term investment strategies of its partners. When something is PeakMade, it’s not only built upon expertise and experience, it’s built upon a foundation of community. For more information on PeakMade Real Estate, visit www.peakmade.com.

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PeakMade Announced as Second-Time Recipient of Innovation in Diversity and Inclusion Grant from NAA

PeakMade Announced as Second-Time Recipient of Innovation in Diversity and Inclusion Grant from NAA

ATLANTA, GA

The National Apartment Association announced that PeakMade Real Estate’s Diversity and Inclusion Council, Peak Link, was selected as a recipient of the Innovation in Diversity and Inclusion (IDI) Grant, sponsored by Home Depot Pro. The NAA Diversity & Inclusion committee carefully reviewed grant applications from throughout the country and selected recipients whose objectives align with the ideals set forth by NAA’s Diversity and Inclusion Vision Statement: “As the voice of the rental housing industry, NAA will model inclusion and embrace diverse backgrounds and perspectives to those with whom we work and exist to serve.”

“We are thankful for NAA’s support to elevate diversity, equity & inclusion within our industry,” said Jennifer Hill, Chief People Officer & General Counsel for PeakMade Real Estate, and Executive Sponsor of Peak Link.  “This award will further our commitment to ensure that our teams have the knowledge and skills to lead with a DEI focus.”

Peak Link’s grant proposal titled, Fostering Inclusive Excellence and Belonging Through Microlearning Live Training, was submitted to expand PeakMade’s micro-learning platform, Growspace, supported by a webcast speaker series pilot program with Blue Ocean Brain and their certified coaches. Through a three-step approach: assessment, conversation, and action, PeakMade aims to raise the diversity, equity, and inclusion competency of their property managers and provide a space in which they can confront their personal opportunities, have open dialogue with trained leaders, and create an action plan for how they lead their teams and to set measurable goals for the company.

PeakMade was also awarded the grant in 2021 with their submission, Fostering Inclusive Excellence and Belonging Through Intercultural Development Competence, which expanded PeakMade’s Intercultural Development Inventory Leadership Programs and provided additional support to leaders using intercultural competency assessments and coaching from professional inclusion leaders.

“We are incredibly grateful to have been awarded this grant for two years,” said Ashly Poyer, Vice President of Sales and Marketing and Council Chair for Peak Link. “Our work continues to evolve as we continue to foster a sense of belonging at Peak, and this grant allows us to bring our ideas to reality.”

ABOUT PEAKMADE REAL ESTATE

PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company, offering property management, development, and consulting services for conventional multifamily and student apartments.  PeakMade Real Estate was built to execute on strategies consistent with the goals and long-term investment strategies of its partners. When something is PeakMade, it’s not only built upon expertise and experience, it’s built upon a foundation of community. For more information on PeakMade Real Estate, visit www.peakmade.com.

ABOUT THE PEAK LINK

The Diversity and Inclusion Council for PeakMade Real Estate is tasked with promoting and supporting the companies’ vision for a diverse and inclusive community for all associates, customers, and stakeholders. Centered on education, awareness and action, the Council aims to collaborate both internally and externally on new ways to approach issues of equality in areas such as race, ethnicity, religion, gender, and sexual orientation. The council plays an important role in ensuring that Peak is a place people can learn, feel valued, and be part of the change.

ABOUT NAA

The National Apartment Association (NAA) serves as the leading voice and preeminent resource through advocacy, education, and collaboration on behalf of the rental housing industry. As a federation of 149 state and local affiliates, NAA encompasses over 93,000 members representing more than 10.5 million apartment homes globally. NAA believes that rental housing is a valuable partner in every community that emphasizes integrity, accountability, collaboration, community responsibility, inclusivity, and innovation. To learn more, visit www.naahq.org. NAA thanks its strategic partners Lowe’s Pro Supply and Yardi.

ABOUT BLUE OCEAN BRAIN

Blue Ocean Brain was founded to create exceptional learning served up in the way our brains learn best and believes that companies can achieve amazing success when their people have opportunities to learn and grow daily.  They are dedicated to designing and delivering the best possible microlearning experiences. Learn more about them at www.blueoceanbrain.com.

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Photo(s) provided separately in JPG format.