PeakMade Real Estate Hires Chief Technology Officer And Announces Key Promotions

PeakMade Real Estate, one of the nation’s leading apartment operators, announced today the hiring of Jeff Eckard as Chief Technology Officer and the promotion of several key team members.


A veteran in the real estate industry for more than 32 years, Jeff Eckard began his career working in a hotel as a front desk and night audit associate. Prior to joining Peak Made Real Estate, Jeff held senior technology leadership positions at InterContinental Hotels Group (IHG) for 22 years. Prior to IHG, Jeff was with Marriott International where he held roles of increasing responsibility in technology with extended-stay and limited-service brands. As Chief Technology Officer for PeakMade, Jeff will have responsibility for overseeing the successful delivery of property, corporate and business intelligence technology solutions, initiatives, and infrastructure services across all PeakMade businesses. He brings an emphasis on customer service experience, maximizing client/operations value related to their investments and enabling innovative improvements for Peak, Clients and Customer stakeholders.

Ashly Poyer has been promoted to Vice President of Sales. She joined the Company in 2010 as a part-time leasing consultant in Huntsville, TX and quickly became the first regional marketing and leasing specialist for the Company. After relocating to Atlanta, GA, she has led Peak’s national Sales team since 2016 in both Director and Senior Director capacities. She is the architect and visionary behind the Company’s Sales department and is an active leader in other areas of the Company and the broader multifamily and student housing industries.

Opal Cox has been promoted to Senior Director of Operations. Having joined the Company in 2007, Opal has held roles of increasing responsibilities, including the oversight of the national operations support teams and overseeing policies and procedures for the Company. She has also led numerous company initiatives, most recently the portfolio-wide migration to a new Property Management System. In her expanded role, Opal will have oversight of National Facilities and Learning and Development teams in addition to operations support.

Maria Filippone has been promoted to Senior Director of Marketing. In her five years with the Company, Maria has been instrumental in evolving Peak’s property marketing platform, specifically expanding the Company’s digital strategy, and recently led a portfolio-wide website migration. Her new role will allow her to support and advise on corporate marketing strategy while continuing to lead property marketing support functions. Prior to joining the Company, Maria served in regional marketing support roles for Greystar.

About PeakMade Real Estate

PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company, operating multiple brands for management, development, and advisory services for conventional multifamily and student apartments. PeakMade Real Estate provides support and infrastructure to its subsidiary companies, Peak Campus, one of the leading private developers and operators of student housing apartments in the U.S., and PeakMade Communities, a boutique conventional multifamily development and management company. The PeakMade Real Estate family of brands was built to execute on strategies consistent with the goals and long-term investment strategies of its partners.



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