ATLANTA, GA – August 11, 2022 – PeakMade Real Estate, a leading diversified real estate development and property management company, announced today the promotion of Ashly Poyer and Alaina Jackson to key leadership positions in the organization.

Ashly Poyer has been promoted to Vice President of Sales and Marketing.  In her newly expanded role, she will continue to drive the Company’s Sales and Leasing strategy, as well as added responsibility for property/portfolio marketing support by providing leadership to our Digital/Web Marketing, Customer Experience, Communications and Creative Marketing teams.  A PeakMade veteran, Ashly has been with the Company for 12 years and started her career on-site in Huntsville, TX.  She also chairs Peak Link, the Company’s Diversity, Equity and Inclusion Council and is a founding member of the W Collective, a resource and networking forum for women in student housing.

Alaina Jackson has been promoted to Director of Sales and Marketing.  She has been with PeakMade for nearly 10 years and has served in various roles, most recently as Regional Sales Manager over a portfolio of properties and all new developments.  In her new role, Alaina will have direct oversight of the company’s sales efforts and will provide leadership to the Regional Sales Manager and National Leasing Specialist teams. She will also maintain responsibility for new development and build-to-rent (BTR) leasing and marketing.

“Over the last 6-years I have been fortunate to work alongside Peak’s incredibly talented marketing team, and in that time, I’ve watched them provide world class support to our portfolio, playing a major role in our leasing success,“ said Ashly Poyer, now Vice President of Sales and Marketing. “Blending our most valuable resources, our people, onto one seamless sales and marketing team will allow us to take our efforts to the next level and Alaina’s promotion will help evolve our sales team strategy for the future.”

“Both Ashly and Alaina are proven, exceptional leaders at Peak, and I’m thrilled to be able to continue to expand their responsibilities and influence within the organization” said Casey Petersen, Chief Operating Officer at PeakMade. “As we look forward at the future of our business and the multifamily sector at large, we are investing heavily in evolving our operating platform. Ashly and Alaina will be outstanding contributors to those efforts.”

About PeakMade Real Estate

PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company, offering property management, development, and consulting services for conventional multifamily and student apartments.  PeakMade Real Estate was built to execute on strategies consistent with the goals and long-term investment strategies of its partners. When something is PeakMade, it’s not only built upon expertise and experience, it’s built upon a foundation of community. For more information on PeakMade Real Estate, visit


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