PeakMade Real Estate announced that they will be retiring the Peak Campus and PeakMade Communities brands and evolving their identity to operate under one voice and one company, PeakMade Real Estate. This brand strategy will allow Peak to continue to grow as a vertically integrated real estate services company, while retaining the legacy of their initial brands.
“When we established PeakMade Real Estate, it was always our goal to create a consistent approach to how we work in all aspects of our business, whether working under our student platform, Peak Campus or our multifamily platform, PeakMade Communities,” said Bob Clark, Chief Executive Officer. “We knew that this was just the beginning, and at a pivotal moment in our journey, we would move into phase 2 of our brand: bridging the gap between our platforms and creating a space where everyone under PeakMade could thrive, work together, and be a valuable partner in any aspect of our business.”
Alongside the brand strategy update, PeakMade Real Estate has also worked towards launching a new website, consolidated social media platforms, and will continue to meet the needs of their clients under a brand that aligns with their expansion into new verticals such as build-to-rent and technology services.
“We are very excited to unite our brands under the PeakMade name,” said Casey Petersen, Chief Operating Officer for PeakMade Real Estate. “We have big plans to continue to grow our platform in new verticals, and PeakMade provides us a springboard with which to do so.”
ABOUT PEAKMADE REAL ESTATE
PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company, offering property management, development, and consulting services for conventional multifamily and student apartments. PeakMade Real Estate was built to execute on strategies consistent with the goals and long-term investment strategies of its partners. When something is PeakMade, it’s not only built upon expertise and experience, it’s built upon a foundation of community.