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PeakMade Real Estate Announces Promotions of Raymond Brown  to Director of Marketing and Damian Delgado to Creative Director

       

ATLANTA, GA — September 23, 2026 —PeakMade Real Estate, a leading diversified real estate development and property management company, announced today the promotions of Raymond Brown to Director of Marketing and Damian Delgado to Creative Director. Together, the appointments strengthen PeakMade’s marketing and creative leadership as the company continues to build scalable strategies and capabilities that support its brands, customers, clients, and portfolio performance. 

As Director of Marketing, Ray will lead PeakMade’s enterprise marketing strategy, overseeing how the company builds its brand, telling its story, and connecting with key audiences. His focus will span communications, brand experience, reputation, customer engagement, centralized marketing and marketing operations, with an emphasis on building scalable strategies that strengthen how PeakMade shows up for its customers, clients, team members and industry. He will focus on building PeakMade’s strong marketing foundation, scaling what works, and continuing to push the organization toward marketing goals that support portfolio performance. 

Ray has been with PeakMade for more than 11 years, building experience across both onsite operations and corporate marketing. Most recently serving as Marketing Communications Manager, he has helped shape PeakMade’s enterprise communications, brand positioning and corporate marketing strategy while leading initiatives spanning employee and customer engagement, digital platforms and industry visibility. His work has also played a key role in how PeakMade communicates and reinforces its culture, including the continued evolution and activation of the company’s Mindsets & Standards.

“Ray’s impact can be felt across PeakMade, from how we tell our story to how we connect our people to our culture and purpose,” said Ashly Poyer, Senior Vice President of Sales and Marketing. “He has consistently stepped into what the organization needed with thoughtfulness, clarity, and genuine commitment. As Director of Marketing, Ray will build a more connected, scalable marketing organization that strengthens our brand, supports performance and helps shape PeakMade’s future.” 

As Creative Director, Damian will lead the creative vision and brand expression for PeakMade and its property portfolio, ensuring creative strategy is directly connected to business priorities, audience needs and performance. He will focus on building the creative standards, systems and capabilities needed to deliver distinctive brands, campaigns, content and experiences at scale while continuing to challenge PeakMade to push ideas further, move with urgency and create work that earns attention and inspires action.  

He has spent the past seven years at PeakMade, most recently serving as Creative Marketing Manager and leading creative and branding strategies across the enterprise and portfolio. During his tenure, he has helped bring numerous property brands and campaigns to life and played a critical role in the expansion and evolution of the PeakMade Real Estate brand. His work has earned industry recognition, including a 2022 Silver Award for the “Happy Place” campaign. 

“Damian’s creative fingerprint can be seen throughout PeakMade, from our property brands and award-winning campaigns to the evolution of the PeakMade brand itself. His vision and creativity continues to play a key role in shaping who we are today,” said Ashly Poyer. “He has consistently challenged us to think bigger, push the work further, and create experiences that people notice. As Creative Director, Damian will bring that vision to our entire creative organization, ensuring our brands remain distinctive, intentional and connected to business performance.” 

Together, Ray and Damian will help shape a more focused and scalable marketing leadership model for PeakMade, pairing strong marketing strategy with creative execution. The structure is designed to strengthen how PeakMade responds to an evolving marketing landscape while supporting a focus on performance, innovation and delivering results for its properties and clients.

About PeakMade Real Estate

PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company, offering property management, development, and consulting services for build-to-rent, conventional multifamily and student apartments. PeakMade Real Estate was built to execute strategies consistent with the goals and long-term investment strategies of its partners. When something is PeakMade, it’s not only built upon expertise and experience, it’s built upon a foundation of community. For more information on PeakMade Real Estate, visit www.peakmade.com  

Alaina Jackson Promoted to Vice President of Sales at PeakMade Real Estate

ATLANTA, GA — September 16, 2026 — PeakMade Real Estate, a leading diversified real estate development and property management company, announced today the promotion of Alaina Jackson to Vice President of Sales. Alaina began her 13-year career at PeakMade as a Leasing Consultant, later serving as a Regional Sales Manager and Director of Sales and Marketing before being named Vice President of Sales. Her experience across the organization has made her a trusted leader and helped shape PeakMade’s approach to sales and leasing today. Throughout her tenure, she has been a key driver of the company’s sales and marketing strategies, an architect of Centralized Marketing, and a leader in developing the lease-up and stabilization strategies that support new developments across the portfolio. 

In her new role, Jackson will lead PeakMade’s enterprise sales strategy, bringing together portfolio sales performance, dedicated private-label sales and marketing, and digital advertising to strengthen execution and drive results. Her leadership will focus on translating market intelligence and client goals into property-specific action while fostering the accountability and persistence needed to achieve ambitious leasing goals and deliver meaningful results across the portfolio.  

Prior to her promotion to Vice President of Sales, Alaina served as Director of Sales and Marketing, where she led the company’s sales efforts and provided leadership across its Regional Sales Manager and nationwide sales support functions. Her experience has spanned portfolio-level sales leadership, new development leasing and marketing, build-to-rent initiatives, and both field and centralized sales functions. Her roles have continued to evolve alongside PeakMade’s sales platform, giving her experience across multiple areas of the business and stages of the property lifecycle. 

“Alaina has consistently demonstrated an extraordinary commitment to PeakMade and our people, often extending far beyond the expectations of her role,” said Ashly Poyer, Senior Vice President of Sales and Marketing. “Since the inception of our Sales & Marketing team, she has helped shape not only how we approach sales and property performance, but also the strategy, team and experience around the work. As Vice President of Sales, she will bring that same ownership and vision to building the next chapter of PeakMade’s performance and growth.”

About PeakMade Real Estate  

PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company, offering property management, development, and consulting services for build-to-rent, conventional multifamily and student apartments. PeakMade Real Estate was built to execute strategies consistent with the goals and long-term investment strategies of its partners. When something is PeakMade, it’s not only built upon expertise and experience, it’s built upon a foundation of community. For more information on PeakMade Real Estate, visit www.peakmade.com  

PeakMade Real Estate and Mortenson Development Open Theory Madison, Bringing a New Student Living Experience to UW–Madison

ATLANTA, GA. | September 14, 2026 – PeakMade Real Estate (“Peak”) and Mortenson Development, Inc. (“Mortenson”) have opened Theory Madison, a new 213-unit, 716-bed student housing community designed to bring UW–Madison students closer to campus, downtown Madison and the everyday experiences that define campus life. Located just steps from campus near State Street and North Lake Street, Theory Madison welcomed its first residents ahead of the Fall 2026 semester.

Theory Madison was designed around how students study, recharge, connect and experience Madison. The community offers studio, one-, two-, three-, four- and five-bedroom apartment homes, along with two-story townhome options. Apartments come fully furnished with modern features and finishes, including quartz countertops, stainless steel appliances, hardwood-style flooring, upgraded lighting and cabinetry, electronic entry systems, custom furniture and private outdoor patios in select units.

Residents have access to expansive rooftop spaces with a swim spa and outdoor gathering areas, a fitness center, sauna, private and group study areas, co-working spaces, a café with coffee and cold brew, and clubhouse-style social spaces. Theory Madison also offers a pet spa, bike storage, covered parking and community-wide Wi-Fi.

Theory Madison also advances broader community priorities by transforming an underutilized downtown site into a mixed-use development that supports student housing demand, enhances activity along Lake Street and strengthens the connection between University Avenue, State Street and the broader downtown district. The property offers views of campus landmarks, downtown Madison, the Wisconsin State Capitol and the surrounding lakes.

The project is pursuing LEED Silver certification and includes affordably priced beds for qualified students through a collaboration with the University of Wisconsin Department of Financial Aid.

“Madison is one of the nation’s premier student housing markets, and together with Mortenson Development, we identified a unique opportunity to create a highly differentiated community in an exceptional location adjacent to UW–Madison,” said Mike Paluga, Senior Vice President of Development at PeakMade Real Estate. “Theory Madison combines thoughtful design, best-in-class amenities and unmatched proximity to campus to deliver a living experience that reflects the energy, character and spirit of Madison. We’re excited to welcome our first residents and see the community become part of the UW–Madison experience.”

“Theory Madison brings together the housing, access and daily experiences that help students feel connected to campus and the city around them,” said Nate Gundrum, Vice President at Mortenson Development. “It is a meaningful addition to one of Madison’s most important campus gateways and to the long-term vitality of downtown.”

About PeakMade Real Estate

PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company, offering property management, development, and consulting services for build-to-rent, conventional multifamily and student apartments. PeakMade Real Estate was built to execute strategies consistent with the goals and long-term investment strategies of its partners. When something is PeakMade, it’s not only built upon expertise and experience, it’s built upon a foundation of community. For more information on PeakMade Real Estate, visit www.peakmade.com

About Mortenson and Mortenson Development
Mortenson is a U.S.-based builder, developer, manufacturer, and engineering services provider serving commercial, institutional, infrastructure, and energy markets. With operations across the U.S., the company brings together integrated planning, design, construction, digital, and operational expertise to help customers navigate complexity, reduce risk, and deliver high-performing assets that create lasting value for their businesses and communities. For additional information, visit www.mortenson.com.

Elliott Yourse Appointed Director of Data and AI

ATLANTA, GA — July 29, 2026 — PeakMade Real Estate, a leading diversified real estate development and property management company, announced today that Elliott Yourse has joined the organization as Director of Data & AI. Elliott brings more than 15 years of enterprise data, analytics, and artificial intelligence experience across Fortune 500 transformations, including consulting engagements supporting both student housing and multifamily organizations. Throughout his career, he has partnered with real estate owners and operators to modernize data platforms, implement business intelligence solutions, and leverage AI to improve operational decision-making and reporting.

In this role, Elliott will lead PeakMade’s data and AI ecosystem end to end, spanning architecture, engineering, analytics, governance, and applied AI. In a role that combines hands-on technical leadership with enterprise strategy, he will define the company’s data and AI strategy and roadmap, oversee and operate its Power BI and Microsoft Fabric platform, and advance PeakMade’s applied AI initiatives including automation, forecasting, document intelligence, and generative and agentic workflows guided by responsible-AI practices.

Prior to joining PeakMade Real Estate, Elliott served as Principal Software Engineer at Better Data and AI Group, where he led enterprise business intelligence, Microsoft Fabric, cloud data platform modernization, and applied AI initiatives including multi-agent AI development frameworks and AI agents grounded on Microsoft Fabric semantic models for Fortune 500 organizations including Texas Instruments, UnitedHealth Group, Qorvo, and Patterson Companies. He’s also served as Associate Director and Power BI Technical Product Owner at Barings, LLC, leading enterprise-wide Power BI adoption, establishing a Business Intelligence Center of Excellence that increased self-service analytics adoption, and advancing platform governance. He also served as Senior BI Developer at Eastdil Secured, where he developed enterprise Power BI and Azure-based analytics solutions and Senior Software Engineer of Data and AI at Insight Enterprises.

Elliott holds industry-recognized certifications including Agentic AI Business Solutions Architect, Microsoft Azure AI Engineer Associate, Databricks Certified Generative AI Engineer, Microsoft Certified Trainer, Certified Scrum Product Owner, Azure Solutions Architect Expert, Microsoft Fabric Analytics Engineer, and Microsoft Fabric Data Engineer.

In his role, Elliott Yourse will report to Erica White, Senior Vice President of Innovation & Technology, while leading a team of engineers and specialists focused on data, A.I., automation, and business intelligence solutions.

“Data and AI are strategic priorities for PeakMade, and we’re thrilled to have Elliott helping carry that vision forward,” said Erica White, Senior Vice President of Innovation and Technology. “He brings a powerful combination of hands-on technical expertise and enterprise strategy, with the ability to turn data into intelligent capabilities that strengthen how we operate and serve our partners. I’m excited about the impact he will make as we continue to scale, innovate, and build for what’s next.”

You can connect with Elliott Yourse on LinkedIn.

About PeakMade Real Estate

PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company offering property management, development, and consulting services for build-to-rent, conventional multifamily, and student apartments. When something is PeakMade, it’s not only built upon expertise and experience—it’s built upon a foundation of community. For more information, visit www.peakmade.com.

Casey Petersen Appointed Chief Executive Officer at PeakMade Real Estate

ATLANTA, GA — July 29, 2026 — PeakMade Real Estate today announced the appointment of Casey Petersen as Chief Executive Officer, ushering in a new chapter for one of the nation’s leading real estate management, development, and advisory companies.  

Casey joins the company after serving as Chief Operating Officer for Tailwind Group. He returns to PeakMade after previously serving over 17 years with the company, most recently as Chief Operating Officer, overseeing the company’s operating platform. His leadership was pivotal in helping to position PeakMade for sustained growth while strengthening operational excellence across the organization. 

Petersen succeeds longtime Chief Executive Officer Bob Clark, whose vision and leadership have helped shape PeakMade into one of the industry’s most recognized development and management companies. As part of the phased transition, Bob Clark will shift to the role of Chairman at PeakMade Real Estate where he will be primarily focused on transitioning day-to-day leadership to Petersen, while also staying engaged as a board member.  

“Leading PeakMade has been the greatest privilege of my career. Our team has built an extraordinary company rooted in exceptional people, enduring partnerships, and a culture that has always put people first,” said Bob Clark. “Casey has been an integral part of that journey, and I have complete confidence in his leadership, vision, and ability to guide PeakMade into its next chapter.” 

As Chief Executive Officer, Petersen will lead the company’s strategic direction while continuing PeakMade’s commitment to delivering exceptional experiences for clients, residents, and team members. His priorities will include strengthening partnerships, bolstering the operating platform, enhancing the development product, branding and market selection processes, investment in innovation and technology, and expanding PeakMade’s position as an industry leader across student housing, build-to-rent and multifamily.

Throughout his career, Petersen has become known as a people-first leader who believes exceptional business results begin with investing in people and creating strong organizational cultures. His leadership philosophy centers on empowering teams, fostering innovation, and maintaining an unwavering focus on the experience.  

“It’s an honor and a pleasure to have the opportunity to lead the next chapter in the incredible PeakMade story,” said Petersen. “Peak has always been a special place for me, and Bob has been both a mentor and a friend. I’m humbled to be able to build upon that legacy and lead Peak into the future.”

About PeakMade Real Estate

PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company offering property management, development, and consulting services for build-to-rent, conventional multifamily, and student apartments. When something is PeakMade, it’s not only built upon expertise and experience—it’s built upon a foundation of community. For more information, visit www.peakmade.com.

PeakMade Real Estate Highlights Latest Director Growth with Tomas Moran and Troy Carnicle

ATLANTA, GA — July 23, 2026 — PeakMade Real Estate is proud to recognize the continued growth and evolution of its Director leadership team. Tomas Moran was promoted to Director of Payroll Services in the Spring, where he will continue to drive accuracy and efficiency across the company’s payroll and benefits operations. Troy Carnicle was recently appointed Director of Facilities and will lead the company’s maintenance operations, facilities strategy, and capital improvement initiatives across its growing portfolio across the US and Canada.

Tomas Moran Promoted to Director of Payroll Services

Tomas Moran was promoted after serving as Payroll and Benefits Manager, supporting employees across the U.S. and Canada. In his new role, Moran will lead the day-to-day administration of PeakMade’s payroll and benefits operations for more than 950 associates, partnering closely with People Operations and Accounting to ensure accuracy, compliance, and operational efficiency across the organization’s growing workforce. He will continue leading the payroll team while advancing strategic initiatives that enhance the employee experience.

Moran brings more than 13 years of payroll and human resources experience, including four years within property management, and holds the Certified Payroll Professional (CPP) designation. Before joining PeakMade, he served in payroll leadership roles with Stratacache and Verso Paper Company.

Tomas leads the payroll function with expertise, balance, and humor,” said Jennifer Hill, Chief People Officer and General Counsel. “His analytical mindset and sound judgment continue to strengthen our payroll operations, improve processes, and support the continued success of our team.”

You can connect with Tomas directly on LinkedIn.

Troy Carnicle Appointed Director of Facilities

Carnicle joins PeakMade after serving as a Senior Regional Facilities Manager at a prior company, leading a facilities team supporting more than 200 communities across the United States. With more than 22 years of industry experience, spanning multifamily, build-to-rent, and student housing, he brings extensive operational and construction expertise to the role.

As Director of Facilities, Carnicle will provide enterprise leadership for maintenance operations, facilities management, and capital improvement initiatives across PeakMade’s portfolio of more than 100 communities. He will lead the Regional Facilities Managers and Regional Facilities Specialists while driving scalable processes, operational consistency, regulatory compliance, and asset preservation across the organization.

“Troy brings a wealth of experience to PeakMade and we are excited to see him evolve our facilities platform as the company continues to grow,” said Sandra Barfield, SVP of Shared Services. “His vast knowledge and attention to detail will, no doubt, elevate our services standards.”

You can connect with Troy directly on LinkedIn.

About PeakMade Real Estate

PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company offering property management, development, and consulting services for build-to-rent, conventional multifamily, and student apartments. When something is PeakMade, it’s not only built upon expertise and experience—it’s built upon a foundation of community. For more information, visit www.peakmade.com.

PeakMade Real Estate Announces Erica White as Senior Vice President of Innovation and Technology

ATLANTA, GA — May 28, 2026 —PeakMade Real Estate, a leading diversified real estate development and property management company, announced today that Erica White has joined the organization as Senior Vice President of Innovation & Technology. Erica returns to PeakMade with executive leadership experience leading technology, data, and innovation initiatives across the student housing and multifamily industry. Recently recognized as a 2026 GlobeSt. Woman of Influence in the PropTech Executive/Innovator category, she brings a strategic focus on scalable technology, operational excellence, and business transformation.

In this role, Erica will lead enterprise technology strategy, innovation initiatives, and the company’s data, analytics, and BI functions, supporting PeakMade’s continued focus on scalable growth, operational performance, and technology-forward property management infrastructure.

Erica previously worked for PeakMade Real Estate from 2014 to 2019, where she served in both operations and national training leadership roles. During her tenure, she facilitated the company’s enterprise-wide sales training platform, Peak Leasing Experience, and supported the rollout of Entrata across 86 properties, one of the largest systems implementations in the organization’s history. She also helped develop and facilitate onboarding and operational training programs designed to support organizational growth at scale.

Prior to her return to PeakMade Real Estate, Erica served as Senior Vice President of Technology & Strategic Initiatives at Article Student Living where she led enterprise technology strategy and operational initiatives supporting platform growth and innovation.

“I’m excited to return to PeakMade at such a transformative time for both the organization and the industry. Technology, data, and innovation continue to redefine how companies operate, scale, and create long-term value, and PeakMade has always had a strong foundation of forward-thinking leadership,” said Erica White, Senior Vice President of Innovation and Technology. “I’m looking forward to partnering with the team to advance scalable technology strategies and innovative solutions that enhance performance, elevate the resident experience, and support the organization’s continued growth.”

In her role Erica White will report to Bob Clark, Chief Executive Officer, while focusing on investment in technology, innovation, and operational infrastructure designed to support long-term growth across its portfolio and platform.

You can connect with Erica White on LinkedIn.

About PeakMade Real Estate

PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company offering property management, development, and consulting services for build-to-rent, conventional multifamily, and student apartments. When something is PeakMade, it’s not only built upon expertise and experience—it’s built upon a foundation of community. For more information, visit www.peakmade.com.

PeakMade Real Estate Promotes Sam Soller to Director of Operations Support

ATLANTA, GA — March 19, 2026 — PeakMade Real Estate is proud to announce the promotion of Sam Soller to Director of Operations Support. In her new role, Sam will lead operational support initiatives and continue to strengthen cross-functional alignment, with a focus on enhancing efficiency and supporting PeakMade’s growing portfolio.

With over 15 years of experience in student housing, Sam has built a strong foundation in both on-site and corporate leadership. She has been with PeakMade for more than 12 years, beginning her career as a Leasing Consultant and steadily advancing through roles including Leasing Manager, Assistant Manager, Property Manager, and Executive Director. She later transitioned into corporate leadership, serving as Manager of Risk & Compliance for over two years before being promoted to Senior Manager of Operations Support. Throughout her tenure, Sam has demonstrated a deep commitment to operational excellence and team development.

As Director of Operations Support, Sam will oversee key operational functions and lead a team that includes an Operations Analyst, National Facilities Manager, and Shared Services Managers, while also supporting broader teams such as Regional Facilities Specialists and Resident Account Managers. She will report directly to Sandra Barfield, Senior Vice President of Shared Services.

“Sam is highly respected at Peak, and her reputation for operational excellence precedes her,” said Sandra Barfield, Senior Vice President of Shared Services. “She is a proven leader who demonstrates the Peak standards in every aspect of her role. I am excited to watch her continue to evolve the Peak platform in her director role.”

Sam’s achievements include being named Associate of the Year in 2024, receiving the Pinnacle Award in 2019, earning Property Manager of the Year in 2015, and being recognized as a Diamond Club member seven times.

You can connect with Sam directly on LinkedIn.

About PeakMade Real Estate

PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company, offering property management, development, and consulting services for build-to-rent, conventional multifamily and student apartments. PeakMade Real Estate was built to execute strategies consistent with the goals and long-term investment strategies of its partners. When something is PeakMade, it’s not only built upon expertise and experience, it’s built upon a foundation of community. For more information on PeakMade Real Estate, visit www.peakmade.com

PeakMade Real Estate has Added 700+ Multifamily Residential Units in Strategic Growth Across Chicago, Tampa, Orlando, and Newtown

Atlanta, GA – December 11, 2025 – PeakMade Real Estate, a leading diversified real estate, development, and property management company, has announced the latest expansion of its multifamily portfolio with the addition of five new communities across Connecticut, Illinois, and Florida, totaling over 700 residential units. This strategic growth reflects PeakMade’s continued success in broadening its boutique-style management platform within the multifamily sector in highly desirable urban and suburban multifamily markets.

The new additions include a 126-unit multifamily community in Chicago, Illinois, offering residents a modern urban living experience with proximity to premier dining, shopping, and entertainment in the Lincoln Park area. Also in Chicago, Illinois, an additional multifamily community expands the portfolio, serving residents in and around the River North and Near North Side neighborhoods. In Tampa, Florida, a 200-unit multifamily community adds to the portfolio, with convenient access to major employment centers, businesses, restaurants, and the downtown corridor. In Altamonte Springs, Florida, a 167-unit multifamily community in the greater Orlando area, with spacious floor plans, upgraded interiors, and a strong neighborhood appeal. The most recent addition includes a 210-unit community located in Newtown, Connecticut, further broadening Peak’s multifamily portfolio, serving residents across the Greater Danbury area and Fairfield County.

“PeakMade is excited to expand our presence in our target markets of Illinois & Florida in addition to new markets like Connecticut,” said Chris Warner, Director of Client Services at PeakMade Real Estate. “This growth reflects our boutique approach, resonating with clients looking to outperform their local comp set. We will be looking to continue our growth in these markets throughout the next year.”

About PeakMade Real Estate

PeakMade Real Estate, based in Atlanta, GA, is a diversified real estate services company offering property management, development, and consulting services for build-to-rent, conventional multifamily, and student apartments. When something is PeakMade, it’s not only built upon expertise and experience—it’s built upon a foundation of community. For more information, visit www.peakmade.com